KLBB-AM 12-20 is a 24-hour full-service station for all of the St. Croix Valley, western Wisconsin and the greater Twin Cities Metropolitan Area. Endurance Broadcasting LLC, owns and operates KLBB-AM from offices in downtown Stillwater (the original site of WSHB, where it all began in 1949).

Audience:
Until recently, adults 45 years of age and up were relegated to the marketing “trash heap” in terms of their value to advertisers. Madison Avenue ad agencies focus 80% of companies’ marketing dollars on reaching adults 25-54.

That has changed, however in the past 5 years. Marketers have come to realize the long-held belief, “As boomers go, so goes the marketplace”. A Wall Street Journal article in January of 2004 reported that by the year 2010, 50% of the population of this country will be 50 years of age and older; it’s the fastest growing demographic in the United States. This age group also owns 70% of the wealth in this country.

Boomers not only live longer than their parents and grandparents, they spend more.

Buying Power: Our 15 county coverage area includes the fastest growing counties in western Wisconsin and Minneapolis/St. Paul; the 12th largest metro area in America.